A brand is a version of My Move customized by you. It has information you provide, including: a logo, organization name, introductory content, and referral information for individuals ready to get a vaccine. This makes your users feel at home and ensures they move on within your organization or wherever you want them to go.

Each brand is identified by a “key” — a short code — which you give to your recipients, and which they then use to start that My Move brand. One key is shared by all users of the brand. In most cases, the key is transparent to your users. You simply provide a link to My Move and the link has the key embedded in it, so when they arrive at My Move, the program already knows what brand they want and doesn't ask for a key.

You need a brand for each population that MUST have its own introductory or referral information.

HINT: If there are lots of places you might want to refer people to, you can reduce the number of brands you need by referring your visitors to a page on your own website that helps visitors find the right place to go.

An intervention is counted when a visitor chooses to start My Move using one of your keys. Information on the My Move landing page is designed to help visitors determine if the program is right for them before they start it. You can send as many people as you want to My Move. They won’t count as an intervention until they click past the landing page and actually start using My Move.

The landing page also serves as a technical capability check. Visitors who are using an old device or software that may not work with My Move are warned before they start.

It depends on how many people you refer and how intensely you refer them. If you follow a vigorous referral approach where people are referred multiple times and through multiple channels, an educated guess would be 30% of the people you refer will go on to start an intervention. If you follow a less intense approach, like as a single email blast, you might expect 10% or less of the people you refer will go on to start an intervention. These are just examples. Many factors determine uptake, including who you refer, their perceptions of the referral source, the referral messaging, technical capabilities of recipients, etc.

Yes. Your My Move visitors can switch at will between Spanish and English, no matter what plan you have. All content, including audio and videos, is in both languages.

You can upgrade or downgrade your plan at any time. Upgrades take effect immediately, so more interventions will be made available immediately. Downgrades takes effect at the end of your current billing cycle.

No. My Move is completely free to the people you refer, no matter how much they use it. Additionally, My Move does not have advertisements, does not share any data with advertisers, and does not collect any personal information from visitors.

When you select a plan, you'll enter credit card information and your card will be billed at the start of each billing period until you cancel. Billing and payments are processed by Stripe, one of the largest online payment processors.

If you need more than 5 brands or more than 50,000 interventions per month, please contact us. We'll try to develop a custom plan that meets your needs.